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WIRE: High Times Cannabis Cup heads to Las Vegas for the first time in 2017

Los Angeles, CA and New York, NY — Just days after Nevada voted to legalize marijuana for all adults 21 and over, HIGH TIMES announced plans for the first ever Las Vegas Cannabis Cup. The iconic magazine’s premiere event and competition will serve as the official kick-off to the 2017 HIGH TIMES Live & Legal Cannabis Experience Tour.

Presented in partnership with Ultra Health®, this pioneering celebration of the new and evolving world of legal cannabis will take place March 4-5, at the Moapa River Indian Reservation, just a short ride away from the famous Las Vegas Strip.

“We’re so proud of Nevada for continuing our national march towards legalization and showing that this community should be celebrated, not denigrated,” said Mary McEvoy, HIGH TIMES Chief Events Officer. “So naturally we’re planning one of our biggest and best Cannabis Cups ever to usher in this new era in a style befitting of Las Vegas’s reputation.

By approving “Question 2,” Nevada voters legalized the creation of a regulated commercial cannabis industry, while allowing all adults 21+ to legally possess up to one ounce of cannabis or 1/8 of an ounce of concentrated cannabis effective January 1, 2017.

“HIGH TIMES has always been synonymous with cannabis, and Las Vegas with entertainment,” said Duke Rodriguez, CEO and President of Ultra Health®. “We are pleased to partner with HIGH TIMES in the ultimate celebration of social and medical cannabis use and setting the standard for future landmark events.”

Since 1987, HIGH TIMES has hosted Cannabis Cups around the world to celebrate cannabis with music, speakers, vendors, and interactive cannabis “experiences” where attendees can learn hands-on about cultivation, legalization, and connoisseurship, while coming together as a community to take part in the world’s premiere cannabis competition.

The HIGH TIMES Las Vegas Cannabis Cup will feature a live cannabis grow room, live trimming, a cannabis chef cooking competition, edibles seminars, product launches and more—like a World’s Fair of Weed. Musical acts and speakers will be announced in the coming weeks.  And of course, HIGH TIMES will crown the top three winners in each of thirteen Cannabis Cup competition categories.  The Cannabis Cup is the original and highest honor of independently lab tested and judged cannabis products, and winners represent the best in Nevada and the United States.

Tickets go on sale for the 2017 U.S. Cannabis Cup in Las Vegas beginning Thursday, November 24th, 2016 at Single Day, Weekend, and VIP ticket options, complete with transportation to and from the Cup will be made available.

Mark your calendar and join us!


For more than 40 years, HIGH TIMES has been the authoritative voice of authentic cannabis culture, including leading the fight for legalization and empowering entrepreneurs in this burgeoning industry. HIGH TIMES’ content spans digital, social, video and print platforms as well as location-based events highlighted by the global Cannabis Cup franchise and the HIGH TIMES Business Summit conference series. Follow @HIGH_TIMES_Mag on Twitter, @hightimesmagazine on Instagram or Facebook at

About Ultra Health

Ultra Health is a turnkey solutions provider for the specialty healthcare cannabis industry, with operations and facilities in multiple states. From retail dispensaries to commercial-scale cannabis production, Ultra Health partners with a broad spectrum of businesses and Tribal Nations to design formulate and manage cannabis-related economic development opportunities that are profitable, scalable and mutually beneficial.



Drew White



Ultra Health:

Marissa Novel


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