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WIRE: Nevada Question 2 campaign launches new ad featuring former law enforcement official

LAS VEGAS — The Campaign to Regulate Marijuana Like Alcohol has unveiled a new television ad in support of Question 2, a ballot measure that would end marijuana prohibition in Nevada.

The ad – which is included below – is part of an online, digital, print, and billboard campaign aimed at encouraging voters to pass Question 2 in order to allow law enforcement to focus on more serious crimes. Featuring James Greene, a former police captain in Henderson, Nevada, the ad highlights numerous benefits of regulating marijuana like alcohol.

The text of the ad is as follows:

As spoken by Mr. Greene: “Here in Nevada, we’re wasting valuable resources policing people for marijuana possession, making it harder for law enforcement to do their job. Yes on 2 allows law enforcement to fight serious and violent crime. That means more time to protect and serve our kids and our families. Voting Yes on 2 to regulate and tax marijuana for adults means smart regulations, with harsh punishments for selling to minors and driving under the influence. And it keeps public consumption illegal. Yes on 2 – So we can serve you.”

Coalition to Regulate Marijuana Like Alcohol spokesperson Joe Brezny expressed confidence in the power of this message.

“We believe that the people of Nevada are ready to put an end to marijuana prohibition,” said Brezny. “We have spent far too many years directing members of law enforcement to chase after and arrest individuals for marijuana-related offenses. This has not made our communities safer. It has made them less safe. We need to regulate marijuana so that law enforcement can spend their time preventing and investigating serious crimes that actually harm people.”

The campaign also announced today that Question 2 has been endorsed by Law Enforcement Against Prohibition (LEAP), a national nonprofit group of police, judges, prosecutors, and other criminal justice professionals. LEAP is committed to ending decades of failed marijuana policies that have damaged the lives of countless Americans and their families, slowed the justice system at every level, and eroded trust between communities and police.

LEAP’s executive director Maj. Neill Franklin (Ret.) described the reasoning behind the organization’s endorsement.

“Responsibly regulating marijuana will help to drive out the risky and untaxed illegal marijuana market – thus reducing the power of gangs and improving public safety for Nevada’s residents and law enforcement officers,” said Franklin. “Police will then be able to refocus valuable resources to help bring justice to victims of serious crimes.”

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