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WIRE: Ebbu launches “Aqua Drops” for microdosing, infusing food and drink

EVERGREEN, Colo. — ebbu™, an industry leader in cannabis research, has developed the industry’s first line of fast-acting, 100% water-soluble, truly consistent edible products that deliver a predictable and reliable experience. The recently launched “Aqua Drops” are a new patent pending consumption mechanism for cannabis developed by the innovative R&D team at ebbu™.

“Since they can be added to just about any beverage and were micro-dosed to be sessionable, meaning consumers can have more than one, they are ideal for social settings where being in control is important,” said Kedric George, VP of Marketing for ebbu. “It allows the Cannabis Curious Consumer (one of ebbu’s Segmentation Targets) to consume discreetly without the need to smoke or inhale.”

The Aqua Drops have been developed using the patent pending, science-based Genesis™ Formulation (a precise cocktail of cannabinoids and terpenes designed to maximize the Entourage Effect) ensuring the Drops deliver on consistency no matter when or where you buy them. The experience via Aqua Drops begins approximately 5 to 14 minutes after consumption, when consumed in a “cocktail” sized drink. Unlike other cannabis edibles where the absorption doesn’t begin until digestion and the resulting experience is unpredictable, the ebbu™ Genesis Aqueous Drops have greater bio-availability, so users get immediate feedback on how to self-dose.

“This is a pioneering invention because it is so broadly applicable,” responded Dr. Andrew Chadeayne, ebbu’s Director of Patents and Intellectual Property. “It’s not just a cannabis edible or beverage product, but a way to make all cannabis edibles and beverages significantly better.”

The ebbu™ Genesis Aqueous Drops are micro-dosed (a popular trend in the industry), completely dissolvable liquids that come in disposable, portable, and discreet 5mg vials. Made from all-natural plant material, users still enjoy the taste profile of the cannabinoids and terpenes without significantly altering the flavor of the beverage. Additionally, the drops are clear, will not alter the drink’s color, and are also perfect for cooking and baking.

“ebbu’s ability to chart the strength and degree of specific feelings, create consistent products, and new ways to consume will be a game-changing contribution to the current cannabis landscape and will allow us to ‘cross the chasm’ to serve a larger consumer demo,” stated ebbu™ CEO Jon Cooper. “We are changing the relationship between cannabis and the consumer in a way that will allow for the mainstream adoption of cannabis products.”

The ebbu™ Genesis Aqueous Drops will be available in select Colorado dispensaries in April 2017. For more information, please visit ebbu.com.

About ebbu™ LLC:
ebbu™ was inspired by a simple idea: Make experiencing cannabis predictable, consistent, and reliable so it can be enjoyed by everyone (who’s legally able to, of course). ebbu™ built the most advanced scientific team and lab in the U.S. cannabis industry. ebbu’s scientific approach marries multiple disciplines to unlock the potential of the cannabis plant. The ebbu™ team includes four Ph.D. scientists with vast experience in commercial drug discovery and endocannabinoid research. For more information on ebbu™ and its cannabis products, please visit ebbu.com.

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