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WIRE: Gorilla Glue #4 challenges Blue Dream as America’s top pot strain

BOULDER, COLO. — Move over, Blue Dream. A new strain is muscling into your territory on the dispensary shelf.

Ever since BDS Analytics began collecting strain data from dispensaries, one strain has ruled over the thousands of strains in the BDS database: the sativa hybrid Blue Dream.

It has triumphed in Colorado every month since February of 2014, the second month of recreational sales in the Centennial State. The story is similar in Washington — in fact, Blue Dream captured the lead the month recreational sales began, in July of 2014, and it has never lost its spot at the top of the hill.

The story unfolded in a similar fashion in Oregon, but in 2015 BDS began watching a strain called Gorilla Glue #4, an extremely potent hybrid, rise through the ranks in the Beaver State. And during 2016, it finally surpassed Blue Dream in Oregon, selling $7,396,498 worth of flower compared to Blue Dream’s $6,475,251.

Gorilla Glue #4’s sudden strength is not limited to Oregon. The strain did not appear in Colorado’s or Washington’s top 10 strain list until January 2016. But once it gained a foothold, it gathered power, month after month.

By October of 2016, it was No. 2 in Washington State, with $940,000 in sales during that month and its upward trajectory continued in November, with $1 million in sales. As Gorilla Glue #4 sales grew in November, Blue Dream’s dropped to $1.5 million. Between January and November of 2016, Blue Dream amassed $15,325,649; the No. 2 strain for the entire year, Dutch Treat, had $7,909,914 in sales; and Gorilla Glue #4, which bounced around between the No. 3 and No. 4 spot for much of the year before rising to No. 2 in October and November, was responsible for $7,228,239.

Meanwhile, in Colorado Gorilla Glue #4 moved into the No. 2 spot in September, with $1.6 million in sales, before dipping into the middle of the pack during October, November and December. By the end of the year, Gorilla Glue was the No. 4 strain in Colorado overall, with $9,395,135 in sales, compared to Blue Dream’s massive haul of $27,156,279.

Among all channels in Colorado, Washington and Oregon during 2016, Gorilla Glue #4 was the No. 2 overall , with $24,019,872 in sales, compared to Blue Dream’s $48,957,180.

The tri-state trajectory — from just another strain to top contender — bodes well for Gorilla Glue #4’s future in 2017.

Which strain will emerge triumphant by the end of 2017? We look forward to tracking this strain battle.

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About BDS Analytics: Relying upon powerful technologies, partnerships with cannabis companies and a team of data veterans, BDS Analytics provides the cannabis industry with the most precise, reliable and sweeping data analysis in the marketplace. For most companies competing in the blossoming world of commercial cannabis, BDS Analytics’ GreenEdge™ service offers vital business information — essential intelligence for marketplace success.

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Douglas Brown

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