According to Director of Research, Bethany Gomez, “Millennial medical marijuana patients in California spend almost $100 per week on cannabis – 16% more than older patients. Despite growing popularity of dabbing, 42% prefer edibles compared with only 21% for concentrates. In fact, Baked Goods alone are as popular with Millennials as all types of concentrates combined. This is the type of research we are able to feature in our Consumer Profiles, which delve into demographics, psychographics and marijuana usage patterns of the modern cannabis consumer.”
Their Company Profiles are equally thorough. A recent profile revealed that Kiva Confections infused chocolates are some of the most popular edibles in California– they are present in 52% of California dispensaries (68% of Bay Area dispensaries), and are wildly popular with affluent single women. Kiva stands to benefit from legalization but will need to consider the impact of external and internal competitors flocking to California’s attractive new market.
Brightfield Group distinguishes itself by using multi-sourced market research methods. A unique combination of surveys, point-of-sale, consumption models and other proprietary methods provide qualitative and quantitative data on trends and growth opportunities. The firm has reports on all of the legal cannabis markets.
Brightfield Group’s revamped website features a subscription portal with tiers of access to dynamic reports and data analyses. Within the portal, users can easily customize their research needs with data sets and reports on the key takeaways of market, brand and consumer insights.
To learn more about the company’s new market research products for the cannabis industry visit the website http://brightfieldgroup.com or contact 866-395-9661 or firstname.lastname@example.org
SOURCE Brightfield Group