DENVER – After years of developing proprietary genetics and taking a painstaking approach to growing the highest quality marijuana, one of the state’s top growers has branded its sought after product as Veritas Fine Cannabis. Distribution of the marijuana as a branded product began last week, and Veritas is now available at dispensaries throughout the state including Oasis Cannabis Superstore, Lightshade, Rocky Mountain Cannabis, B Good and Emerald Fields.
Previously white labeled, as is the industry standard, the product had quickly grown in popularity. Since its launch one year ago, the product quickly grew in popularity to its current distribution in approximately 10% of the state’s dispensaries. As demand for the product grew, so did requests for consumers to easily identify the product, regardless of where it is sold.
“It’s the natural evolution of the industry,” says Tobias Ripsom, co-owner of Veritas. “Consumers and wholesalers are identifying their preferred product after discovering their preferences for high quality marijuana. We are meeting that demand by branding our cannabis so that no matter where our consumers are buying from, they are receiving our same premium marijuana they have come to favor with total consistency. We always have been, and always will be, product forward and customer-first.”
Developed by Ripsom in partnership with industry veterans Michael Leibowitz and Conor Scanlon, who head quality control and cultivation, Veritas is grown with proprietary genetics that ensure the product’s distinctive qualities may not be replicated. The product is entirely hand-crafted, from seedlings to the harvest, ensuring the highest caliber of quality. “We take a great deal of pride in our marijuana plants; and have worked to fine-tune our product and processes to make Veritas the best it can possibly be,” says Scanlon.
With product quality at the top of the priority list, the team adheres to a process that is significantly more labor and capital intensive than those used by the majority of the industry. The process creates buds that are dense, rich in flavor and color, and offer consistent effects. “We have spent the last seven years refining our growing techniques, ensuring that our finished product is second to none in look, smell or taste,” said Leibowitz. “Luxury, high-end cannabis is our art, and because we cultivate only the best and take our time, our product looks and feels the same, every time.”
The growers of Veritas consistently focus on cultivating new and seasonal strains, while maintaining its heirloom offerings. The company currently offers 10 different strains of gourmet cannabis, with seasonal additions procured to complement the various activities Colorado has to offer throughout the year. Each strain is labeled according to its look, smell, taste and effect and includes THC/CBD content as well as other cannabinoids, verified by independent testing. This information is also available on the website, www.veritascannabis.com, as well as on labels and signage inside of dispensaries.
A sampling of Veritas’ award winning strains that are now available include the popular Sueno, which is a take on Blue Dream; OG Sin, which is the growers’ highest THC sativa that consistently tests above 30 percent; and Bubba White, a high testing indica that is known to relax sore muscles and help provide relief for those looking to unwind.
Central to Veritas’ mission is a focus on providing relief for those who are not able to find it through traditional pharmaceuticals. Cannabis was key in pain relief while ending Ripsom’s father’s battle with cancer, inspiring him to shift his career goals and co-found Veritas. Additionally, both Leibowitz and Scanlon are close to the cause and passionate about advocating pain relief including pediatric seizure reduction and evaluating evidence that cannabis by-products can reduce or eliminate cancerous tumors.
More information, including dispensaries where Veritas is available for purchase, is on the company’s website,www.veritascannabis.com and on Facebook at www.Facebook.com/trustveritas. Seasonal releases and more information is also available on Instagram, Massroots and Twitter @trustveritas.
ABOUT VERITAS FINE CANNABIS
Veritas Fine Cannabis is the first branded handcrafted marijuana in Colorado, ensuring consistency of product regardless of where it is sold. Available for purchase at dispensaries throughout the state, Veritas offers nearly a dozen core strains, along with regular seasonal releases. More information about Veritas is available by calling 303.500.6577, on the website at www.veritascannabis.com, on Facebook at www.facebook.com/Veritas, and on Twitter, Massroots and Instagram @trustveritas.