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WIRE: Mirth Provisions launches first cannabis commercial in Washington

Longview, WashingtonMirth Provisions, maker of Legal sodas in Washington’s I502 recreational cannabis market, has launched an online commercial featuring its products.

Adam Stites, the company’s owner, said he’s proud of the company’s first video advertisement.

“Mirth is the first to make a high-quality commercial, but we’re betting it will be the first of many,” Stites said. “Our music video features an original song explaining the four flavors and strains of Legal, as well as the musical/directorial prowess of indie film director James Westby (The Auteur, Film Geek).”

He added that the company put a lot of thought and research into the production.

“Being the first, we wanted to do it well and do it right,” Stites said. “We abided by alcohol marketing guidelines, asked lots of questions, and took precautions every step of the way, trying to reach an increasingly broad and more sophisticated audience.”

Watch the video below:

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