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WIRE: Cannabis 420 Games athletic event kicks off July 31 in Seattle

Marin, CA – In an era of health and fitness amidst a national cannabis boom, The 420 Games has become the latest “it” event series.

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The athletic themed cannabis events have taken root and quickly become a national phenomenon. The 420 Games Seattle inaugural event takes place July 31st Magnuson Park. Just announced for Seattle, the first 420 tickets will be free of charge.

Olympic gold medalists and professional athletes are now endorsing “The Games”. Heisman Trophy winner and NFL standout Ricky Williams, is currently The 420 Games main spokesperson. Those at the top of their fitness game are joining in The 420 Games landslide movement to dispel familiar myths about the plant and to de-stigmatize cannabis use. As the games head strong into a second year, NewsweekTIMEThe AtlanticElite Daily, and sports publications such as Runner’s World have been paying attention.

“Interest is extremely high and people are eager to come away from an era of prohibition and misinformation, into an enlightened time where they can live their lives the way they feel is appropriate, without fear of judgment or even worse, going to jail. It’s an awesome thing to see mainstream media writing about us in such a positive light, another sign that the times are changing for the better.” – Jim McAlpine, 420 Games Founder.

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Power Plant Fitness Challenge and The World’s First Cannabis Gym

In celebration of announcing the world’s first cannabis gym by Power Plant Fitness, The 420 Games Seattle will feature the Power Plant Fitness Challenge. Participants will be given the opportunity to compete in feats of strength. endurance, and speed, including the Ricky Williams 40-yard dash. The 420 Games creator Jim McAlpine, has recently launched an athletic line of cannabis products and in partnership with Ricky Williams the duo will open the world’s first cannabis gym in San Francisco, CA this November.

Expansion

In just two years The 420 Games has experienced massive growth and currently boasts a viral fan base of over 60,000 people on Facebook. Beginning in 2014 as a small, regional event with around 200 people, events in 2016 are expected to draw more than 10,000 participants together in camaraderie. Now a four-state, six-city tour, 2016 includes California, Colorado, Oregon & Washington. Series’ producers plan for more national markets and a Canada/International Tour in 2017. The 420 Games Seattle offers participants a chance to participate in the effort to forge a new respect for cannabis users.


What: The 420 Games Seattle

When: Sunday July 31st 2016,8AM – 2PM

Where: Warren G. Magnuson Park 7400 Sand Point Way NE
Seattle, Washington 98115

Highlights of the games include:

• LIVE Music from reggae great Pato Banton

• Beer Garden sponsored by Lagunitas Brewing Company

• The 420 Games Power Plant Fitness Challenge:
A strength and endurance challenge which will include
the infamous Ricky Williams 40 yard dash.

• More TBA!


Our Sponsors

Several of the biggest companies in the cannabis space sponsor “The Games” including WeedmapsOpenVape and Dixie Elixirs. Weedmaps.com is a community that connects medical marijuana patients with other patients and dispensaries in their geographic region. Local cannabis co-operatives, dispensaries, medical doctors and delivery services are reviewed and discussed. As cannabis and athletics merge, more mainstream brands have jumped on board as sponsors including Bear Naked Granola, Zola Acai Coconut water, Lagunitas Brewery and KRON4 TV.

About The 420 Games: Founder Jim McAlpine is an entrepreneur with a passion for the outdoors and athletics; he also the founder of snowsports marketing company SnowBomb.com. He is a proud husband and father of two girls and currently resides in Marin County, CA. The 420 Games does not advocate that everyone should use cannabis. We are focused on teaching those who choose to do so how to be healthy and responsible. We are also focused on education and prevention for those who should not use cannabis – most importantly, minors. We do not endorse the illegal or irresponsible use of cannabis. For more information and to purchase tickets, visit 420Games.org.

 

PRESS CONTACTS:

Gaynell Rogers
gaynell@bloomcannabisgroup.com
415.298.1114

Erica Glenn
ericaglenn.assistant@gmail.com
530.913.2751

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