Las Vegas, NV — The KIND Media, the cannabis community’s fastest-growing online destination, announced today a partnership with Las Vegas-based music Festival Life is Beautiful, a three day celebration with over 150,000 attendees, and major performances by global artists, Jane’s Addictions, The Lumineers, Mumford and Sons, Eazy G and others.
The KIND will execute three days of programming inside the footprint of the festival grounds identified as THEKINDLAND. Programming and execution will focus on the cannabis-culture lifestyle and the community it represents.
Festivalgoers will enjoy a variety of information and activities presented by select partners and brands inside THEKINDLAND during the three days, including: High There!, a global social network for the Cannabis community, as the headlining sponsor. A speaker series hosted by Cannabis Grand Cru, a comedy stage, a spa, a lounge and bar, singer songwriter performances, food trucks, and a wedding chapel will be among the amenities and attractions within THEKINDLAND’s portion of the property.
The KIND Media has also partnered with Nevada Yes on 2 to promote and educate the diverse demo of attendees on the upcoming vote in November.
“We are grateful to The Kind Media and Life is Beautiful for their commitment to raising awareness about Question 2,” said Joe Brezny, spokesperson for Yes on 2, the Campaign to Regulate Marijuana Like Alcohol. “We believe there will literally be thousands of attendees at the Life is Beautiful Festival who are passionate about ending marijuana prohibition in Nevada. Accordingly, the event will provide us with an incredible opportunity to educate voters and recruit supporters for the final weeks of the campaign.”
President of The KIND Media Mike France says, ” Life is Beautiful is one of the most recognized and premier music festivals in the country. Las Vegas is an important and unique market for our industry. We are honored to be an exclusive partner with LIB and look forward to being the conduit that bridges the gap between the cannabis community and this mainstream event.”
“We are beyond excited to be the headlining sponsor of THEKINDLAND at this year’s Life Is Beautiful Festival,” says Darren Roberts, co-founder and CEO of High There! ” As a global social network that represents mainstream cannabis culture, we see this event as a fantastic way to bring the community together in a live venue, around art, music, and culture, interests that users of our social network connect around every day on our platform.”
Ryan Doherty, Partner and Chief Experience Officer of LIB, says, “The cannabis community is a customer to festivals in general. We understand the movement and look forward to working with The KIND in a responsible and professional way”
LIB is Sept 23-24-25 in downtown Las Vegas. THEKINDLAND will be located at 7th and Fremont St.
About The KIND
Launched in November 2015, The Kind is a news and entertainment media company for the cannabis enthusiast and those interested in the emerging community and lifestyle it represents. The Kind is redefining the state of cannabis-related content through design, technology, creative partnerships, community, and original point-of-view storytelling.
About High There!
Launched in January 2015 High There! is the definitive social network for the cannabis community. As the only global social network, we’re driven to create a virtual smoking room for the world through great technology. Our goal, is to foster a social platform capable of connecting the cannabis culture, sustaining its community, and serving as the definitive outlet for mainstream plugs. In other words, we’ve gone green. And there’s a worldwide community filled with people just like us. You’ve got more friends than you think. And it starts, when you say High There!
About Life is Beautiful:
Life is Beautiful Music & Art Festival is an annual celebration where people from all walks of life (generations, orientation, race, religion, and nationality) come together and create an experience centered in music, art, taste and ideas. That gathering of people, by very nature, becomes a platform in which positivity prevails, culture and creativity thrive and transformation occurs.
Life is Beautiful launched in October 2013 featuring marquee musicians, chefs, artists and speakers. Held in the heart of Downtown Las Vegas, Life is Beautiful attracted more than 100,000 attendees in 2015. For more information on the company’s projects and the latest festival news, visit www.lifeisbeautiful.com, or connect with Life is Beautiful socially at Facebook, Twitter, Instagram and YouTube
About Yes on 2 -BP
This November, the voters of Nevada will get to vote “Yes on 2” to regulate marijuana like alcohol. A regulated adult-use marijuana market will reduce or eliminate the underground marijuana market in Nevada; make it more difficult for children to access by requiring an ID to purchase; and provide funding for K-12 education.