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WIRE: High Times to open Los Angeles office as part of content and staffing expansion

NEW YORK & LOS ANGELES — HIGH TIMES, the world’s leading cannabis media, events and information company, announces a major expansion—including:

  • Opening of the first HIGH TIMES office in Los Angeles—with editorial, video and sales staff
  • Appointment of renowned cannabis author/journalist David Bienenstock as Head of Content
  • Promotion of Mike Gianakos to Managing Editor, and Jen Bernstein as Business Editor and lead writer for “Weed to Know,” a new daily digital newsletter
  • Launch of a fully redesigned mobile and advertiser-friendly HIGH TIMES website with designated sections for HIGH TIMES’ event series, multimedia content and a full magazine archive

“As marijuana legalization spreads and evolves, the appetite for in-depth, insightful coverage of the culture and industry around this plant is growing rapidly, and HIGH TIMES is growing along with that demand,” said HIGH TIMES Chief Operating Officer Larry Linietsky. “By fortifying our content leadership team and expanding our presence in Southern California, we’ll be able to create compelling content across all platforms and serve as the authoritative voice of cannabis culture.”

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In his newly created role as Head of Content, David Bienenstock will lead the Los Angeles office, oversee content for HIGH TIMES and help spearhead the company’s rapid modernization of its digital platforms—including its newly designed mobile-friendly website, social media platforms, video, online newsletters and other multi-media initiatives. He’ll also lead the brand’s expansion into exciting new television, film and entertainment projects.

Bienenstock rejoins HIGH TIMES after serving as an editor for the magazine from 2002 to 2012. More recently, he’s authored the bestselling book How to Smoke Pot (Properly): A Highbrow Guide to Getting High (Penguin/Random House 2016) and has been a columnist, frequent contributor and video host/producer at VICE Media, including producing the edibles-themed VICE Munchies show “Bong Appetit.” He has been profiled in The Los Angeles Times, Vanity Fair, Rolling Stone, Slate and other major publications, and has appeared as a cannabis expert on CNN, MSNBC, NPR, HBO and Fox News. He will work in tandem with New York-based HIGH TIMES Editor-in-Chief Dan Skye and will report to HIGH TIMES Chief Operating Officer Larry Linietsky and Publisher and Chief Events Officer Mary C. McEvoy.

“We’re thrilled with David’s decision to return to HIGH TIMES. He brings decades of experience writing about cannabis and will be an invaluable asset to our editorial team and leadership as we expand our company, including our highly-successful Cannabis Cup event series, which continues to draw tens of thousands of marijuana enthusiasts to cities across America and around the world,” said HIGH TIMES Publisher and Chief Events Officer Mary C. McEvoy.

“I’m thrilled to return to the world’s leading voice of authentic cannabis culture, and to lead HIGH TIMES’ incredibly talented and dedicated team in creating compelling content that both honors the brand’s deep roots and leads the way in defining the coming post-prohibition future. From the ongoing injustice of the War on Marijuana, to the latest developments in medical cannabis, to the rapid development of a newly established marijuana industry, there’s never been a more exciting time to cover this movement. I also look forward to expanding the brand’s presence in the entertainment industry from our new Los Angeles office via a variety of exciting new projects,” said David Bienenstock.

In addition to Bienenstock, a team of seven content producers, reporters and ad sales representatives will staff the new Los Angeles office. HIGH TIMES is also restructuring its New York City editorial team, promoting former Mike Gianakos, a ten-year veteran of the company, to Managing Editor and former Managing Editor Jen Bernstein to Business Editor.

About HIGH TIMES

For more than 40 years, HIGH TIMES has been the authoritative voice of authentic cannabis culture, including leading the fight for legalization and empowering entrepreneurs in this burgeoning industry. HIGH TIMES’ content spans digital, social, video and print platforms as well as location-based events highlighted by the global Cannabis Cup franchise and the HIGH TIMES Business Summit conference series. Follow @HIGH_TIMES_Mag on Twitter, @hightimesmagazine on Instagram or Facebook at
https://www.facebook.com/HIGHTIMESMag/

Contacts

Media:
For HIGH TIMES
Lexi Georgiadis, 212-319-3451 x643
Lexi@goldin.com

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