By Sue Vorenberg
Cannabis Daily Record
Don Robinson, CEO of Golden Leaf in Oregon, noticed something missing when he first considered investing in the cannabis industry – a significant lack of solid business strategy.
The cannabis products company, founded in Canada, started operations in Oregon’s medical marijuana sector in July, 2014.
And one of Robinson’s main goals is to bring his 30-plus years of big business management into the fledgling medical and recreational sides of the cannabis industry, he said.
“We figure full deregulation will come in about five years, and then there will be a lot of consolidation in the industry,” Robinson said. “So our overall approach is to apply big business best practices to cannabis.”
Robinson worked for 24 years with Mars Inc. and also worked for the largest food service company in Canada prior to joining Golden Leaf.
Golden Leaf makes several products that are already on the Oregon medical marijuana market, including flower and vapes sold under the Golden Xtrx label. The company also recently signed an exclusive licensing agreement to manufacture and distribute Dixie Elixirs (a Colorado company) edible products in Oregon.
One of the biggest issues in cannabis legalization is the lack of quality standards, Robinson said. And that’s something he hopes Golden Leaf can address.
“As part of that, we think edibles need to be doseable and they need to be in child proof packaging,” Robinson said.
Edible dosing issues have arisen in Colorado and Oregon, and Robinson wants packaging to be more clearly marked and dosages to be more strictly controlled so consumers know exactly how much THC they’re getting.
Along with producing flower, oils and other extracts at its 26,000 square foot greenhouse in Oregon, the company also has an edible line of salt water taffy, chocolate, sugar, mints, elixirs and Gummis.
The company is also looking to expand its offerings into other medical and recreational states.
“We’re in the final stages of going into Washington,” Robinson said. “And our recent deal with Dixie Elixirs also opens up Colorado for us. We’d also like to get into Nevada a little further down the road.”
Eventually, he’d like to see the company release its products in Canada, but for now the market is too small and compliance costs are too high, he said.
“We think it’ll be 3-4 years before recreational cannabis opens up in Canada,” he said.
For more, check out the company’s website here: http://goldenleafholdings.com/