SAN FRANCISCO — Snoop Dogg, Willie Nelson, the estate of Bob Marley, and Wiz Khalifa are all making moves in legal cannabis. But one entertainer is already the major big player. Billboard Top 10 Hip-Hop star and marijuana business mogul, Berner, has disclosed his pot-related projects gross $10 million per year.
Berner is a special guest at the New West Summit, the first-ever cannabis industry conference to zero in on trends in entertainment, technology, media, and finance.
On Nov. 21 Berner will debut a documentary film on the origin of the blockbuster cannabis strain ‘Cookies’ to a live crowd of 1,000 technologists, venture capitalists, and cannabis entrepreneurs at the Parc 55 hotel in Downtown San Francisco. He is shopping the Anthony Bourdain-style cannabis travelog series called “Marijuana Mania” at the Summit where more than two-dozen reporters representing a combined 30 million readers have registered to cover the conference.
In the film, Berner travels to rural California, links up with the creators of the strain Girl Scout Cookies, tours farms, harvests amazing cannabis, and pollinates a new hybrid. The footage contains never-before-seen interviews with the horticulturalists behind the million-dollar, blockbuster strain and brand. After the Saturday screening, Berner sits for a 15-minute Q &A on the Future of Branding, the rise of Cookies.
“This documentary series portrays the real culture and stories driving the legalization movement across the world – and especially in our backyard,” said Berner. “As a San Francisco and Northern California native, it’s only right that I debut ‘Marijuana Mania’ at the New West Summit to some of the most influential players in cannabis today sitting here as my hometown crowd.”
Berner is a lifelong storyteller, with 14 albums. He’s signed to Wiz Khalifa’s Taylor Gang, and has tracks music with Snoop Dogg, Chris Brown, B-Real of Cypress Hill. He released a new EP with Cam’ron Nov. 10.
“San Francisco is the global epicenter of cannabis culture, technology, media and finance,” said Dean Arbit, co-founder of New West Summit and publisher of Smell The Truth blog, a partnership between Hearst Media and SFGate. “Berner’s lifestyle brand, and now the screening of his new documentary series, crystallizes that the convergence of cannabis and entertainment has become mainstream.
The Summit’s “Intersection of Cannabis+Music” panel Saturday at 12 p.m. will feature Will Bronson, Active Management’s manager for Berner, Run The Jewels, Killer Mike and Kool John, as well as SF musician Christopher Willits, and others. View The Full Schedule: http://www.newwestsummit.com/panel-topics/
Tickets to New West Summit will sell out prior to the event, and sponsorships are nearly sold out. www.newwestsummit.com/get-tickets/ ;
Major Sponsors and Exhibitors include: Steep Hill, Headset, Mass Roots, Bloom Farms, Green Rush, SensiChew, AbsoluteXtracts, MJ Freeway, MJIC, Grey Zone, Surna, Elemntl, Green Flower Media, Adistry, Smoke Reports, Eaze, VapeXhale, HelloMD, Flow Kana, MyDx, The ArcView Group, Canopy SF/Canopy Boulder, Poseidon Asset Management, FlowHub, MedSpoon, Rad Lab, High There, & W Vape.
Media partners include: CNET, 7X7.com, Marijuana Politics, San Francisco Examiner, SF Weekly, SF Evergreen, Smell The Truth on SFGate.com, The Weed Blog, PROHBTD Media, DOPE Magazine, Cashinbis, MG Magazine, Smoke Reports, Adistry, Mantis, The Hash podcast, International Cannabis Business Conference, Cannabis Now, Leafly.com, SF MusicTech, and SF NewTech.
For more information, and speaker bios and updates, please go to: http://www.newwestsummit.com.
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Deadline for media credentials application: Nov. 18.
BLOOM Cannabis Group/PR Caroline Rustigian Bruderer 949-315-5101 Gaynell Rogers 415-298-1114